Job Description

InsideTracker is hiring for a Growth Marketer to drive customer acquisition and value across our digital ecosystem. Base pay range: $100,000.00/yr - $145,000.00/yr. About InsideTracker InsideTracker is the leader in science-based wellness and longevity services. Our platform analyzes blood, genetic, and physio-based biomarkers, using a patented algorithm, to generate scientifically based and hyper-personalized health recommendations. Our system generates recommendations based on thousands of peer-reviewed studies, and only provides recommendations relevant to each individual user. This comprehensive approach (blood + DNA + activity) is unique to InsideTracker, and unmatched among other services. Our company was founded in 2009 by leading scientists in longevity, genetics, and biometric data from MIT, Tufts, and Harvard. We are a seasoned and high performance team entering a new phase of growth. Dedicated to what we do and why we do it, InsideTracker is fueled by our mission to transform the way people eat, sleep and move to live a healthier life. As we scale our direct-to-consumer business, we're seeking an exceptional growth marketer to drive customer acquisition and value across our digital ecosystem. About the Role Would you like to be part of a company that brings novel, scientifically validated solutions to millions of people? Do you have the business skills necessary to work across functions, including sales, product, and operations, to deliver growth for InsideTracker and our partners? Position Summary We're looking for a growth marketing professional who combines analytical rigor with creative execution to accelerate our D2C growth engine. You'll own the customer journey from awareness to adoption to advocacy, building and scaling marketing systems that drive sustainable, profitable growth. Key Responsibilities Growth Strategy & Experimentation Design and execute comprehensive growth strategies across the customer funnel Implement cohort analysis and predictive lifetime value (pLTV) modeling to optimize acquisition spend and downstream retention activities Lead cross-functional growth experiments using North Star Framework methodology, managing a portfolio ongoing tests across channels Have experience with AEO and a strong POV re: how to leverage InsideTracker's deep content library to overindex on this vector Develop and deploy attribution modeling to optimize budget allocation Performance Marketing & Acquisition Scale multi-channel acquisition programs across paid search, social, display, connected TV, and emerging channels such as LLMs and Voice Assistants Implement advanced Facebook/Meta and Google Ads strategies including dynamic product ads, lookalike modeling, and automated bidding optimization Execute programmatic advertising campaigns using demand-side platforms (DSPs) with first-party data activation Deploy sophisticated email/SMS acquisition funnels with behavioral triggers, dynamic content personalization, and predictive send-time optimization Conversion Rate Optimization & Growth Hacking Lead comprehensive CRO programs using advanced testing methodologies (multivariate testing, Bayesian statistics, sequential testing) Implement growth hacking strategies including viral loops, referral programs, and gamification elements to reduce customer acquisition costs Deploy advanced personalization engines using machine learning for web experience optimization and dynamic pricing strategies Optimize mobile app conversion funnels with deep linking, progressive onboarding, and in-app messaging campaigns Analytics & Performance Measurement Implement advanced marketing analytics stack including customer data platforms (CDP) and marketing automation tools Build comprehensive marketing attribution models including algorithmic attribution, incrementality testing, and marketing mix modeling Execute sophisticated A/B and multivariate testing programs with proper statistical significance and practical significance thresholds Required Qualifications Experience & Background 10+ years of growth marketing experience with demonstrated track record of scaling D2C businesses from $10M+ to $50M+ ARR 5+ years of experience in health tech, wellness, or adjacent industries (nutrition, fitness, longevity) Full stack / full funnel / revenue lifecycle experience in a content-driven D2C business, across all touch points from Social to Buy Button Proven expertise managing $5M+ annual marketing budgets with strong ROI performance Experience with subscription business models and complex customer journey optimization Technical Marketing Expertise Advanced proficiency in marketing technology stack including Segment, Amplitude, Mixpanel, or similar analytics platforms. Experience or a strong POV re: AEO is of interest Expert-level experience with major advertising platforms: Facebook Ads Manager, Google Ads, Amazon DSP, The Trade Desk Proficiency in marketing automation platforms and CRM systems (HubSpot, Klayvio, Salesforce, etc) Strategic & Leadership Capabilities Demonstrated ability to develop and execute omnichannel growth strategies. Awareness of regulation in health marketing is a plus (e.g., clinical claims substantiation and FDA/FTC compliance) Strong analytical mindset with ability to translate complex data into actionable business insights Specialized Health Tech Experience Understanding of health consumer psychology, behavior change, and wellness market trends and dynamics Experience marketing complex health products requiring consumer education and trust-building Knowledge of health data privacy regulations (HIPAA, GDPR) and their marketing implications Experience with clinical research integration into marketing messaging and content strategy Preferred Qualifications MBA or advanced degree in Marketing, Business, or related field preferred Experience with personalized medicine, genomics, or biomarker testing or adjacent health / life sciences categories Expertise in influencer marketing within health and wellness verticals Experience with Amazon advertising and marketplace optimization Certification in Google Analytics 4, Facebook Blueprint, or similar platforms Application Instructions We're committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences. Ready to optimize human potential at scale? Apply with your portfolio demonstrating measurable growth impact in D2C health tech. To be considered for this role, please respond to the questions below. Incomplete responses may delay or disqualify your application. What has been your most successful campaign? What was the business impact? Tell us about a product or service you loved to market, and why Tell us about a positioning challenge that you helped to overcome What We Offer Competitive base salary, plus equity package Performance-based bonus structure tied to growth KPIs Comprehensive health benefits including free InsideTracker testing Additional Details Reports to: Chief Commercial Officer Location: Cambridge, MA hybrid (candidate must be in the Boston area) Hours: Full time, exempt (salaried) Compensation: Base salary plus performance-based bonuses Salary Range: $100-145k, salary commensurate with experience Candidates must be authorized to work in the U.S. without sponsorship To apply, please email your resume and responses to the questions to jobs@insidetracker.com #J-18808-Ljbffr InsideTracker

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