Job Description
The National Policing Institute (NPI), voted one of Nonprofit Times' Best Nonprofits to Work For in 2022, 2023, 2024, and 2025, is a non-partisan 501(c)(3) committed to improving policing through science and innovation since 1973. NPI's work is informed by evidence to increase public safety and strengthen communities. The professional staff of NPI works closely with law enforcement and industry experts to develop research, comprehensive reports, model policies, and innovative programs that advance the profession. Additionally, NPI facilitates on-the-ground technical assistance to police and sheriff's agencies, as well as engages with practitioners from multiple public systems in local, state, and federal jurisdictions to share research and implement policy and practice.
ABOUT THE POSITION The National Policing Institute (NPI) is seeking a seasoned and strategic Marketing & Communications Manager to drive our content strategy, strengthen brand consistency, and manage key marketing and communication initiatives. This position requires a dynamic communicator and copywriter with a strong understanding of the nonprofit sector, exceptional project management skills, and the ability to lead content development from ideation through execution.
As a pivotal member of the Communications and Marketing team, the Marketing & Communications Manager will collaborate across departments to ensure the organization's voice, visuals, and values are effectively represented across all platforms.
DC area preferred, remote and telework negotiable.
Requirements KEY RESPONSIBILITIES Marketing Strategy & Planning - Create short- and long-term marketing strategies that align with organizational initiatives, strategies, and goals.
- Translate marketing strategies into achievable, tactical plans with realistic timelines.
- Set, track, and report on monthly, quarterly, and annual marketing KPIs that reflect progress towards goals.
Content Strategy & Copywriting - Develop and manage a strategic content calendar aligned with institutional goals and audience needs.
- Serve as lead copywriter for all external-facing content, including publications, newsletters, press releases, blogs, and web pages.
- Maintain and enforce brand and editorial standards, ensuring clarity, consistency, and alignment with NPI's mission.
- Translate complex research and policing-related data into accessible, audience-friendly messaging.
Project & Campaign Management - Oversee cross-functional marketing initiatives and campaigns, ensuring on-time delivery and alignment with project goals.
- Develop and implement targeted fundraising communication strategies to engage donors across all campaign phases, ensuring consistent messaging across email, social media, direct mail, and events to build trust and drive contributions.
- Coordinate the production of digital and print materials by working closely with writers, designers, and external vendors.
- Manage timelines, stakeholder input, and final approvals for marketing deliverables.
- Oversee HubSpot marketing tools, including publishing, segmentation, and automations.
Digital Media & Asset Oversight - Collaborate with web development vendor to ensure website and social media content is optimized, current, and visually compelling.
- Oversee the organization and management of digital assets, including images, reports, templates, and videos.
- Provide quality assurance across all digital platforms to ensure accuracy and up-to-date information.
Stakeholder Engagement & Internal Collaboration - Oversee vendor relationships.
- Work with internal teams to support the dissemination of research findings, project results, event promotions, and development campaigns.
- Support engagement strategies for key audiences, including law enforcement practitioners, policymakers, donors, funders, and academics.
- Serve as a resource for communications best practices on messaging, editorial guidelines, and campaign execution.
Media Relations - Develop and execute proactive media strategies that elevate the organization's visibility across national and trade outlets.
- Manage all incoming media inquiries and coordinate timely, accurate responses in alignment with organizational messaging.
- Prepare and distribute press releases, media advisories, op-eds, and talking points.
- Lead media training sessions for internal spokespeople.
- Monitor media coverage and prepare regular reports on press activity.
QUALIFICATIONS - Minimum 10 years of progressively responsible experience in marketing, communications, or content strategy, ideally within a national nonprofit or mission-driven organization.
- Proven excellence in copywriting and messaging for diverse audiences, with command of AP style and digital content standards.
- Demonstrated experience in managing multifaceted projects , collaborating across teams, and leading integrated marketing efforts.
- Advanced proficiency with content management systems (e.g., WordPress), social media management platforms, and basic design/editing tools (e.g., Adobe Creative Suite, Canva).
- Strong organizational and analytical skills with attention to detail and a creative, solutions-oriented mindset.
- Deep commitment to social impact work and alignment with NPI's mission of advancing public safety through evidence-based innovation.
ADDITIONAL INFORMATION - This is a full-time position and is eligible for remote work.
- Salary is commensurate with experience and accompanied by a comprehensive benefits package including health coverage, generous PTO, and professional development support.
- Candidates must agree to a background investigation.
- Must be authorized to work in the United States.
- Travel required.
The National Policing Institute is an Equal Opportunity Employer M/F, D/V Benefits Medical Plan with three plan options including one for HSA
Dental/Vision
Generous PTO Policy including Floating Holiday
Company Paid Holiday Schedule
401k with employer contribution
Remote work flexibility
Pet Insurance
Access Perks - employee discount program
FSA
STD/LTD
Life Insurance
Culture Club - employee engagement committee
Job Tags
Full time, Temporary work, Local area, Remote work,